What Are The 5 Categories Of Audience Analysis

Taking an audience centered approach is important because a speaker s effectiveness will be improved if the presentation is created and delivered in an appropriate manner. The best method will depend on the audience you are trying to reach how much information you need about them and what resources you have available.

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Demographic analysis involves age gender culture ethnicity race religion and educational level.

What are the 5 categories of audience analysis. Whenever addressing an audience it is generally a good idea to know about its age gender major year in school race ethnicity religious affiliation et cetera. Another element of audience is psychographic information which focuses on audience attitudes beliefs and values. As mentioned before demographics are literally a classification of the characteristics of the people.

The second category of audience analysis is demography. Demographic audience analysis focuses on group memberships of audience members. Audience analysis is a task that is often performed by technical writers in a project s early stages.

Based on more casual conversations with members of the audience. Using a survey or other questionnaire structured interviews etc or informal i e. The best way to accomplish this is to sample your audience with a quick questionnaire or survey prior to the event.

Considers the situation in which the audience is gathered. This is known as the third category of audience analysis or psychological description. As mentioned before demographics are literally a classification of the characteristics of the people.

2 as college students we watch the same kinds of shows and listen to the same types of music and have a common history. It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end user and all communications need to be targeted towards the defined audience defining an audience requires the consideration of many.

Situational analysis of the occasion physical setting and other factors are also critical to effective audience analysis. As a result it is always important to know where your audience stands on the issues you plan to address ahead of time. We all remember the office back to the future lady gaga.

Identifying the audience through extensive research is often difficult. 5 categories of audience analysis 1. The second category of audience analysis is demography.

Things that prepare the audience. Your audience analysis can be formal i e. Aristotle noted more than 2 000 years ago that few things affect a person s outlook more than his or her age.

Overview audience analysis involves identifying the audience and adapting a speech to their interests level of understanding attitudes and beliefs. Audiences will come to a speech with already imbedded beliefs values and attitudes. Whenever addressing an audience it is generally a good idea to know about its age gender major year in school race ethnicity religious affiliation et cetera.

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